Commissioned by the East Sussex Public Health team in January 2021, Everyday Creativity aimed to explore the impact of creative activity on people’s health and wellbeing.

During lockdown many people became more creative at home, from creating NHS rainbows, to online choirs, from learning a musical instrument or joining an online dance class. The Public Health team wished to explore the impact of participating in these creative activities on health and wellbeing as a way of supporting our population during the pandemic. The Everyday Creativity programme was the first systematic attempt within the Public Health team at East Sussex County Council to explore the potential health benefits of creativity.

Culture Shift led a team of creative organisations and individuals delivering activity in 2021, these were co-designed and developed with 5 distinct groups of people who were determined by the Public Health team to be at high risk of adverse outcomes either before or during the pandemic.